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| Stratospherix
Communications |
editorial |
Case Studies
Services Rendered: Copywriting / Technical Writing / Editing
Client A, an industrial equipment manufacturer in Singapore, had used up all
the first batch of 5,000 in-house produced, bulk-printed technical brochures to
his business leads and customers.
New and repeated sales resulting from the brochures had not been encouraging at
a rate of 0.1% for new sales and 0.12% for repeated sales.
Client A was hesitant about printing a second batch as results from the first
batch were
less than promising before approaching us to improve his situation.
We worked on improving the existing marketing-oriented textual content before
sending the revamped brochure for printing and distribution.
Sales resulting from the newly-improved brochures had increased at a rate of 35%
for new sales and 38% for repeated sales.
Services Rendered: Copywriting / Technical Writing
Client B, a consumer electronics manufacturing company in the People's Republic
of China (PRC), mainly caters to the domestic, predominantly Chinese-speaking
market.
Sales had reached a discouraging plateau for the last three fiscal quarters and
Client B was thinking of exporting its products to other foreign markets to
increase his profitability.
In order to penetrate into overseas markets, Client B approached us to work on
improving his regional corporate presence and product image.
We came up with a totally new set of English-written corporate literature,
marketing collaterals and product user manuals that are used throughout multiple
online and offline distribution channels.
Client B has managed to yield good results of double-digit profit growth with
the establishment of several distributorships in the Asia Pacific region.
Client B believes that the exponential growth will eventually propel it to
become an international market leader in consumer electronics.
Services Rendered: Copywriting
Client C, a rated 4-star hotel in the People's Republic of China (PRC), wanted
to capture a larger market share in the hospitality industry and to
differientiate itself from the increasing number of competitors.
Client C decided to concentrate on serving the more discerning English-speaking
corporate travelers. This niche market has the highest growth potential with the
increasing influx of foreign investments into the
country.
We turned the hotel into a friendly environment for the English-speaking
corporate travelers. A whole host of features, from the corporate website,
signages and menus, to even the smallest details like the welcome note, receipts
and appliance usage instructions were developed to better cater to their needs
and requirements.
Client C has seen an increase of 20% of new patrons and 45% of returning patrons
as a result of implementing these improvements.
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